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The nature of technologies that are recognised as Artificial Intelligence (AI) has continually changed over time to be something more advanced than other technologies. Despite the fluidity of understanding of AI, the most common theme that has stuck with AI is ‘human-like decision making’. Advancements in processing power, coupled with big data technologies, gave rise to highly accurate prediction algorithms. Analytical techniques which use multi-layered neural networks such as machine learning and deep learning have emerged as the drivers of these AI-based applications. Due to easy access and growing information workforce, these algorithms are extensively used in a plethora of industries ranging from healthcare, transportation, finance, legal systems, to even military. AI-tools have the potential to transform industries and societies through automation. Conversely, the undesirable or negative consequences of AI-tools have harmed their respective organisations in social, financial and legal spheres. As the use of these algorithms propagates in the industry, the AI-based decisions have the potential to affect large portions of the population, sometimes involving vulnerable groups in society. This chapter presents an overview of AI’s use in organisations by discussing the following: first, it discusses the core components of AI. Second, the chapter discusses common goals organisations can achieve with AI. Third, it examines different types of AI. Fourth, it discusses unintended consequences that may take place in organisations due to the use of AI. Fifth, it discusses vulnerabilities that may arise from AI systems. Lastly, this chapter offers some recommendations for industries to consider regarding the development and implementation of AI systems.

The purpose of this study is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression, brand specific associations and brand commitment. In addition, the study investigates how the regional differences in India and Indian consumers' affinity towards global brands influence the consumer-brand relationships.

The research framework has been developed based on consumer-brand relationship theory. The consumer–brand relationship is an important indicator of the success of brands, especially when brands attempt to expand to other markets (Roper and Parker, 2006; Bastos and Levy, 2012). Three brand types were chosen for this study. The choice of the US global brand is Tommy Hilfiger, the European global brand is United Colors of Benetton, and the Indian domestic brand is Wills Lifestyle. The study utilized a repeated measure (split-plot) design involving more than two independent groups. A split-plot analysis of variance analyses a design in which a repeated measure (i.e. within subjects) factor is crossed with a between-subjects (i.e. treatment variable) factor.

The results confirm the importance of global brands over local brands in the Indian apparel consumer market. This study also examined how Indian consumers' affinity for global brands influences their evaluation of the global brands and the local Indian brands.

The study expands the literature on Indian consumer brand preferences through the investigation of three brands. The theoretical background of the study is the consumer-brand relationship theory that explains the importance of consumer–brand relationship when brands attempt to expand to other markets.

The purpose of this research paper is to explore and offer insightful information on the useful use of Google Tag Manager (GTM) in the context of library websites and to bridge the gap between GTM’s technical features and the practical requirements of libraries. It gives libraries the ability to use GTM’s capabilities to increase user engagement, data-driven decision-making and improve online services.

This study reviews existing literature on GTM in the context of websites and libraries. The methodology involves identifying keywords and searching terms related to GTM, digital marketing, user engagement, Web analytics and library websites. Sources and databases were consulted, including library science journals, marketing journals, academic databases, publications on digital marketing and search platforms such as Google Books, Google Scholar, Google Search Engine, JSTOR and library associations like the American Library Association. Initial screening was done based on titles and abstracts, followed by a thorough-text review, categorization and synthesizing of the findings.

GTM provides libraries with a potent tool to improve their online presence, customize user experiences and collect insightful real-time data. Libraries may harness GTM’s potential to better engage people and provide services by properly implementing it and maintaining it over time. It can be a flexible instrument that supports contemporary library services in the digital era. The findings of this study indicate that GTM technology may be used in library services; nevertheless, there are several barriers, such as librarians’ attitudes and technical abilities, that prevent GTM acceptance in library services.

This study covers the implementation of a free GTM tool in library websites that will help the library and information professionals to leverage the GTM in the library’s online presence. Furthermore, this study recommends that libraries and librarians should develop guidelines and policies for the critical adoption of a free GTM tool in the library environment, which will support improving the library’s user engagement and tracking of library website traffic.

Adsorption parameters (e.g. Langmuir constant, mass transfer coefficient and Thomas rate constant) are involved in the design of aqueous-media adsorption treatment units. However, the classic approach to estimating such parameters is perceived to be imprecise. Herein, the essential features and performances of the ant colony, bee colony and elephant herd optimisation approaches are introduced to the experimental chemist and chemical engineer engaged in adsorption research for aqueous systems. Key research and development directions, believed to harness these algorithms for real-scale water treatment (which falls within the wide-ranging coverage of the Sustainable Development Goal 6 (SDG 6) ‘Clean Water and Sanitation for All’), are also proposed. The ant colony, bee colony and elephant herd optimisations have higher precision and accuracy, and are particularly efficient in finding the global optimum solution. It is hoped that the discussions can stimulate both the experimental chemist and chemical engineer to delineate the progress achieved so far and collaborate further to devise strategies for integrating these intelligent optimisations in the design and operation of real multicomponent multi-complexity adsorption systems for water purification.

This paper aims to present the design, fabrication and analysis of a wideband, enhanced gain 1 × 2 patch antenna array with a simple profile structure to meet the desired antenna traits, such as wide bandwidth, high gain and directional patterns expected for the upcoming fifth-generation (5G) wireless applications in the millimeter wave band. To enhance these parameters (bandwidth and gain), a new antenna geometry by using a T-junction power divider is presented.

The theory behind this paper is connected with advancements in the 5G communications related to antennas. The methodology used in this work is to design a high gain array antenna and to identify the best possible power divider to deliver the power in an optimized way. The design methodology adopts several steps like the selection of proper substrate material as per the design specification, size of the antenna as per the frequency of operation and application-specific environment condition. The simulation has been performed on the designed antenna in the electromagnetic simulation tool (high-frequency structure simulator [HFSS]), and optimization has been done with parametric analysis, and then the final array antenna model is proposed. The proposed array contains 2-patch elements excited by one port adapted to 50 Ω through a T-junction power divider. The 1 × 2 array configuration with the suggested geometry helps to improve the overall gain of the antenna, and the implementation of the T-junction power divider provides enhanced bandwidth. The proposed array designed using a 1.6 mm thick flame retardant substrate occupies a compact area of 14 × 12.14 mm².

The prototype of the array antenna is fabricated and measured to validate the design concept. A good agreement has been reached between the measured and simulated antenna parameters. The measured results confirm its wideband and high gain characteristics, covering 24.77–28.80 GHz for S₁₁= –10 dB with a peak gain of about 15.16 dB at 27.65 GHz.

The proposed antenna covers the bandwidth requirements of the 26 GHz n258 band (24.25–27.50 GHz) to be deployed in the UK and Europe. The suggested antenna structure also covers the federal communications commission (FCC)-regulated 28 GHz n261 band (27.5–28.35 GHz) to be deployed in America and Canada. The low profile, compact size, simple structure, wide bandwidth, high gain and desired directional radiation patterns confirm the applicability of the suggested array antenna for the upcoming 5 G wireless systems.

The purpose of this paper is to develop a holistic model for reviewing business excellence (BE) concepts from a systemic perspective and to propose an implementation guideline intending to fill the gap between theory and practice of systems thinking in quality management.

The research is an exploratory investigation into the business excellence implementation based on systems thinking. After an exhaustive review of literature about BE implementation frameworks, critical barriers and success factors, system‐based integration models and change management models, a methodology was developed which describes the process of designing and implementing a sustainable BE.

The outcome of this research is a roadmap of BE implementation for sustaining organizational excellence obtained from a meta‐model proposed in this study.

The findings of this study are relevant to all different sized organizations, in different sectors and industries, for managing dynamic and complex processes in order to guarantee a sustainable BE.

The paper presents a unique roadmap for implementing BE in the light of systems thinking; such a roadmap has not been addressed in previous publications. When used properly, this roadmap can direct organizations toward sustainable excellence.

The purpose of this paper is to study the production and efficiency of rice growers in drought prone areas with special attention given to economic and financial factors.

The authors use a parametric stochastic frontier approach and a non-parametric data envelopment analysis.

The study found that financial and liquidity constraints negatively influence production efficiency while off-farm work positively influences efficiency in drought prone areas.

Many biotic and abiotic factors affect the production efficiency of rice growers. Among abiotic stress, drought is the strongest constraint affecting nearly one third of the total rice area in Asia and causing significant economic losses. Farmers’ economic conditions and financial constraints further exacerbate the situation. However, very few studies have analyzed the efficiency in drought prone areas and the influence of economic and financial factors. This study contributes to in this regard by augmenting economic and financial factors in the efficiency estimation of drought prone areas using parametric and non-parametric approach.

Environmental sustainability is quickly becoming one of the most critical issues in industry development. This study aims to conduct a systematic literature review through which the author can provide various research areas to work on for future researchers and provide insight into Industry 4.0 and environmental sustainability.

This study accomplishes this by performing a backward analysis using text mining on the Scopus database. Latent semantic analysis (LSA) was used to analyze the corpus of 4,364 articles published between 2013 and 2023. The authors generated ten clusters using keywords in the industrial revolution and environmental sustainability domain, highlighting ten research avenues for further exploration.

In this study, three research questions discuss the role of environmental sustainability with Industry 4.0. The author predicted ten clusters treated as recent trends on which more insight is required from future researchers. The authors provided year-wise analysis, top authors, top countries, top sources and network analysis related to the topic. Finally, the study provided industrialization’s effect on environmental sustainability and the future aspect of automation.

The reliability of the current study may be compromised, notwithstanding the size of the sample used. Poor retrieval of the literature corpus can be attributed to the limitations imposed by the search words, synonyms, string construction and variety of search engines used, as well as to the accurate exclusion of results for which the search string is insufficient.

This research is the first-ever study in which a natural language processing technique is implemented to predict future research areas based on the keywords–document relationship.

Financial inclusion is more than just granting access to financial services; it involves fostering individuals’ overall financial health and prosperity. Financial inclusion has gained significant importance for policymakers and academia in the preceding two decades. It encourages individuals by extending ownership of their financial situation and empowering them to make well-informed decisions regarding their future. The literary work highlights the importance of financial inclusion in promoting prosperity and progress in society. Furthermore, the psychological effects of financial inclusion are addressed with an emphasis on reducing anxiety and stress associated with accessing necessary financial resources and increasing experiences of financial assurance and trust. Finally, the current condition of financial inclusion and ongoing initiatives to improve it is discussed with a regional focus on Asia. The idea of the empowered consumer is introduced, along with a discussion of how financial inclusion may enlighten customers, making them more knowledgeable and engaged members of the financial market. Finally, the conclusion presents a global perspective of underdeveloped nations, emphasizing the imperative requirement for financial integration in these places and the potential benefits it can provide. The chapter provides a comprehensive understanding of financial inclusion, its significance, and its psychological effects on people and their communities, particularly in Asia and developing nations.